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3 Time Saving Lead Generation Tips that Work Like a Charm
Have you ever heard the phrase, “If you want something done, ask a busy person”? (Surprisingly, it has been attributed to both Lucille Ball and Benjamin Franklin.) Well, it seems pretty darn true to...
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Stop Telling Everyone That You’re So Busy
One day a few years back, an agent friend of mine popped her head in the door. I asked her how things were going, and she told me that she was “so busy.” With no deals currently in escrow and not a...
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7 Ways to Control Armchair Experts
In the wacky world of real estate, you may meet from time-to-time a homebuyer or home seller who believes that he is an expert in the field of real estate despite the fact that he has little to no...
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How to Increase Your Productivity in the Busy Season
Last week, I had the privilege of conducting another awesome webinar for the folks at Trulia. It was all about increasing productivity and streamlining activities (watch below). For me, that’s one of...
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Your Magazine Ad Doesn’t Impress Me
In 2014, the folks at National Association of Realtors® put out their annual profile of homebuyers and home sellers. It’s always an interesting piece to check out. However, when I looked at it this...
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What’s Your Favorite Real Estate CRM?
I’ve been asked this question about my favorite CRM (contact relationship manager) countless times. And, in a post I wrote several months ago, I listed a few of the most common CRMs that my fellow...
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Using Email to Sell Homes – A Blessing and a Curse
I love technology. I really do. I love the way I can get things done so much more efficiently in 2015 than I could in 1990. But, as we adopt more and more technology into our daily lives, we seem to...
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Three Tried and True Ways to Set Home Buyer Expectations
Do you remember when you got your first checking account? Perhaps you were eighteen and you were told that when you sign a check, you are signing a binding contract. Same goes for the real estate...
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Why I Hate Free Leads
Free leads are for bottom feeders. What is a bottom feeder? Well, when it comes to creatures of the sea, a bottom feeder is an aquatic animal that feeds on or near the bottom of the body of water....
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How to Make Your Real Estate Business Matter
On a recent trip to New York City, I became enthralled with a food cart that was located next to our hotel. I know that food trucks and food carts are en vogue right now, but this one was something to...
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Why You Need a Strong System
One of the biggest problems a busy agent may face is the problem of control. When you have a number of transactions underway, it’s like juggling with a significant number of balls? How many balls can...
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3 Ways to Make Gmail Your Workhorse
In recent weeks, I am developing a huge crush on… of all things… Gmail. After significant frustration with my mail client, I decided that I was going to find something else. I tried multiple email...
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The Easiest Way to Handle Objections
Superman deflected bullets with his chest and Wonder Woman had bullet-deflecting bracelets. Like these two superheroes, you’ve also got to have a way to deflect. But, you need to deflect seller and...
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What’s Your Unique Value as a Real Estate Agent?
You are called to a listing appointment. The seller opens the door and you shake hands. She invites you in and ushers you into the living room. Seated on the sofa are two people—two other local agents...
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In Negotiations, Good Things Come When You Wait
Do you remember that Simon & Garfunkel touted the virtues of patience… “Slow down, you move too fast”? Well, when it comes to all things real estate, there are certain parts of the real estate...
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Will a Gen Y Home Buyer Work with You?
I think that everyone can agree that innovation and change in the real estate industry moves just a little bit more slowly than the speed of light. To that end, it is important for real estate...
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How to Create a Real Estate Flyer that Gets Lots of Attention
I hate avocados. First off, I’m not a fan of the color. Second, the texture is totally unappetizing to me. But, don’t you like the great graphic that I created? Isn’t it cool and easy on the eyes?...
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Why Your Real Estate Marketing May Be All Wrong
I don’t think anyone would disagree when I say that you, the real estate professional, have a lot to manage. Not only do you have to be working “in” the business, but each and every day you have to...
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4 Things You Should Never Say to Another Agent
If you are a regular reader of my blog, then you already know how I feel about email. Simply put, it’s a super effective marketing tool and a great way to send quick informational messages, but it is...
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5 Video Ideas for Your Next Marketing Campaign
According to The Power of Visual Storytelling (Walter and Gioglio), the human brain processes visuals 60,000 times faster than text. Keeping that in mind and knowing that more and more millennials are...
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